With over three decades of experience in digital strategy, innovation and organisational change, I guide teams and leaders through the complexities of modern transformation. My work centres on aligning people, products, processes and platforms; ensuring that digital growth is not only measurable but meaningful.
I work closely with leaders, teams and boards to turn strategic ambitions into executable systems. The goal is to build capability, not dependency. Transformation succeeds when strategy, structure and behaviour move in the same direction.
My approach
Most organisations struggle not because they lack ideas, but because they lack alignment. Teams often operate in silos, strategy is separated from execution, and leadership cycles are too short to sustain change.
My role is to help bridge that gap by installing shared frameworks, clarifying accountability and strengthening the rhythm of collaboration.
The foundation is a structured approach to innovation and product growth, combining systems thinking, behavioural insight and digital operating model design.
Advisory and coaching services
Digital transformation coaching
Define end-to-end digital transformation programs, from strategy definition to operational integration. It can be done in close collaboration with your existing partners and peers, or we can invite new ones to participate in the evaluation of new partners.
Team and Leadership coaching
Individual and group coaching to help leadership teams operate with greater clarity, trust and focus.
Product-growth coaching
Coaching for organisations transitioning to a product-led model.
