Many organisations say they are product-led. Few actually operate that way. My coaching helps teams build real product-led growth systems, where the product itself drives acquisition, activation and long-term customer value.
In today’s market, growth can no longer rely on marketing spend alone. Products must prove their own value, learn from usage, and continuously improve through feedback. This requires alignment between product, sales , go-to-market tactics and customer success - ensuring every part of the organisation works from the same growth logic.
What I do
I work hands-on with product, leadership, and commercial teams to move from output-focused activity to outcome-driven growth. My focus is on building a shared product narrative that connects how you design, deliver and expand customer value - both today and over time.
This includes:
- Defining clear growth loops and success metrics
- Mapping how users engage and what drives retention
- Building customer lifecycle growth models
- Designing engagement models for product-led growth
- Aligning product, sales, marketing and customer success
- Turning customer feedback into structured learning
The result is an organisation that learns directly from its product - and continuously turns insight into progression and next-best actions.
What you get
Product-led growth is not a single framework. It’s an operational capability that needs to be built and sustained over time. Each coaching engagement focus on establishment of clear roles, measurable growth indicators and routines that embed product thinking across your teams and organisation.
You can expect:
- Clear growth thesis grounded in user behaviour
- Success metrics tied to value creation and customer outcomes
- Alignment around one shared product narrative and lifecycle model
- Coaching and routines that make PLG part of your everyday work
The outcome is a self-sustaining growth model - where the product becomes the core driver of engagement, retention, and expansion.
Why it matters
Sustainable growth happens when your team understands how the product creates value - and takes responsibility for improving it. Product-led growth works when strategy, execution and user feedback are connected across your organisation.
My coaching helps your teams to:
- Break down silos between product, marketing, sales and support
- Focus on shared outcomes instead of competing priorities
- Turn customer data into product directions
- Build a scalable foundation for engagement and retention
When these elements come together, the organisation operates as one growth system - adaptive, data-informed and built to improve with each release.
Nordic reach, scale when needed
I collaborate with a trusted network of Nordic partners to scale engagements when needed or bring in specialised expertise for specific phases of your growth journey.
Product thinking - embedded, not just explained
Product Thinking — Embedded, Not Explained
Unlike traditional advisory models, I stay close to the work. I coach, co-create and embed new ways of working to make sure PLG becomes part of how your team thinks, builds, and grows - not just something captured in a strategy presentation.
Growth becomes real when it changes how teams operate on a regular basis.
Need PLG coaching?
I work closely with a small number of organisations each year to ensure focus and qualitative progress. If you believe my approach could support your journey into a PLG model, I’d be happy to start with an open conversation.
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Andreas Markewärn
