Client: Tactel. Implementation: Ålandsbanken.
As part of Ålandsbanken’s strategic initiative to explore the future of customer-centric banking in the Nordics, a cross-functional effort was launched to transform the early vision into a pilot-ready concept. The work focused on shaping a forward-looking digital experience - one that blends the bank’s heritage of trust with evolving customer expectations.
In close collaboration with Ålandsbanken stakeholders and Tactel’s design and development teams, the project began by aligning perspectives from multiple markets into a shared platform vision. Through joint workshops, interviews and persona development, behavioural insights were synthesised into actionable experience principles to guide decision-making.
To bring the concept to life, interactive prototypes and scenario-driven narratives were created - illustrating how different customer segments would interact with a reimagined banking experience. These tools supported leadership alignment, product strategy discussions, and helped frame key requirements for future implementation.
Scope included:
- Strategic vision facilitation across Nordic market teams
- Behavioural insight mapping and customer scenario design
- Persona-based storytelling and future-state journey exploration
- Experience principle alignment and prototyping
- Strategic input to support the implementation roadmap
The outcome was a validated and actionable concept, positioning Ålandsbanken as a relationship-driven Nordic bank - where digital experience and personal service come together to create long-term customer value.
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Andreas Markewärn
