When Swedish ÅF and Finnish Pöyry merged, a new brand, AFRY, faced the challenge of transforming two established organisations into one cohesive global entity. The goal was to create a unified brand experience and a shared digital presence that reflected AFRY’s expanded international scope while accommodating local market needs across more than +40 countries.
Client: Grow + Digitalist
Scope of work
- New global corporate website
- +10 subsidiary websites
- +40 local market sites
- Investor relations site
- Global and local adaptive service portfolio
- Content strategy
Working with Grow and Digitalist, I contributed to shaping the strategic and creative foundation for this transformation, building a global corporate platform that connected leadership vision, brand identity and market activation. The new AFRY.com became both a communication hub and a strategic business tool, aligning 10+ subsidiary sites, +40 market websites and an integrated service catalogue under a single narrative.
Through an agile and collaborative process involving multiple stakeholder groups, we defined how AFRY’s vast portfolio of services could be structured, localised, and continuously evolved. The result was a dynamic global platform that balanced central governance with local autonomy—empowering each market to communicate its unique strengths while reinforcing one unified brand story worldwide.
AFRY vision and value ground.
Related services
Do you need help in your transformation journey? My Programs can be tailored to meet your specific situation and needs. Read more about my services in the link below.
Andreas Markewärn
