Guiding organisations towards structured, digital-first transformation

Andreas Markewärn works as a coach, advisor and strategist with over +20 years of experience helping organisations move from fragmented initiatives to unified, data-driven transformation programs.

Andreas Markewärn, a senior strategist, coach, and advisor with over two decades of experience in digital transformation helps leadership teams align strategy, technology, and people to create measurable progress.

His focus is on coaching and advisory, guiding leaders in defining vision, structuring transformation, and sustaining change. Supported by a close network of partners, he stays directly involved from strategy to execution - ensuring clarity, alignment and lasting results.

Areas of work

• Digital Transformation programs - designing and driving structured change initiatives with transparent governance and measurable results.
• Keynotes & Seminars - Inspire, align and activate your organisation around the future of digital and AI-driven transformation.
• Product-led growth coaching - shifting focus from marketing-led to product-driven growth models.
• Team and leadership coaching - aligning people and processes around shared goals and adaptive leadership.
• Pilots, Vibe coding and prototypes - transforming strategic ideas into tested, validated initiatives.
• Mystery shopping & Journey validation - offering an outside-in perspective that reveals how customer experience actually performs across systems, touchpoints and channels. This unique approach gives organisations a chance to see themselves through their customers’ eyes, identifying inconsistencies and improvement opportunities often hidden from within.

Working closely with clients, Andreas helps turn complex challenges or unmet goals into clear visions and executable roadmaps. Over the years, Andreas has worked with many types of organisations, sectors, and sizes. Here are some of the organisations that he has worked with.

Interim leadership and executive advisory

In periods of change, Andreas can take on interim leadership roles within the leadership team. He has previously served as Chief Marketing Officer (CMO), Chief Digital Officer (CDO), Chief Innovation Officer (CIO) and Product Owner (PO), working directly with chief executives and boards to align long-term strategic goals with day-to-day execution.

Andreas experience spans startups, scale-ups, publicly listed companies and public institutions, giving him a broad understanding of how organisations function - and sometimes why they don’t. He brings that perspective into every engagement to ensure strategic ambitions are grounded in reality.

Speaking and thought leadership

Andreas regularly speaks at conferences, events and internal kick-offs, sharing lessons from decades of work at the intersection of innovation, technology and organisational change. His talks highlight both the opportunities and the friction that arise when driving systematic transformation - addressing not only technical aspects but also human challenges, resistance and the persistence required to make change real.

Mission

To enable organisations to work more intelligently, collaboratively, and transparently by connecting transformation strategy with real execution. Through co-creation, storytelling, and prototyping, he help build the pathways that turn ambition into measurable outcomes.

Way of working

Andreas works holistically with change - both strategically and hands-on. Together with leadership and teams, he helps redesign workflows, routines, and processes to improve both customer and employee experience. He stays involved throughout the execution, ensuring that the transformation is not only planned but also delivered.

For Andreas, innovation is a discipline rooted in resilience, relevance and service leadership responsibility. In today’s AI-first landscape, these qualities determine whether organisations adapt or fall behind.

Quotations

Andreas has an outstanding capability to spellbound the audience with his ability of communicate and visualize ideas and with high technical knowledge of how to implement sustainable solutions.

By working in a conceptual way Andreas can quickly get grip of the challenges from concept to delivery. Andreas is one of the most inspiring persons I ever met. It has always been very rewarding to work with Andreas as he is very passionate about what he believes and has a lot of integrity.

It has always been a true pleasure and honor to work with Andreas.
Bengt Kristoffersson
Headhunter IT- specialists & Executive search

Andreas is a leading expert on what digital platforms can do for the modern organisation. He is the client’s navigator, coach and sometimes best friend.

As a digital strategist, Andreas understands very quickly the challenge the customer faces and can explain it in a way that provides both insight and clear steps forward that can be acted upon.

Andreas likes to go from high to low (from strategy to prototype) in very fast iterations to validate the work on an ongoing basis. He has the ability to see the missing pieces of the puzzle and can, in an educational way, lift these up to the surface and let the working group test av validate well before development takes place.”
Linus Öhman - Transformational leader and Strategic designer

Andreas has an extensive understanding of and passion for the challenges and opportunities of digitalisation. He is a highly dedicated, positive and helpful person who understands complex ecosystems and technologies in a business setting, whilst being able to speak about it in a way that makes sense, which is not always an easy thing to do!

Apart from being highly intelligent and always teaching me new things, Andreas is also a warm and caring person who will always be there when you ask for help.
Sabina Svensson - Investor & serial entrepreneur

About Andreas Markewärn

With over 20 years of experience in digital transformation and platform strategy, Andreas has had the opportunity to work with some of the most forward-thinking organisations in the Nordics and beyond.

His work has contributed to shaping engaging, sustainable services and digital ecosystems for IKEA, Volvo Cars, AFRY, BoConcept, Ålandsbanken, Bombardier, Panasonic, SKF, Skånetrafiken, the cities of Malmö, Lund, Helsingborg, Stockholm, and Denver, Eniro Group, the Swedish Innovation Agency Vinnova, and the Swedish Tax Agency (Skatteverket), among others.

Andreas combines an emotional, human-centred approach with a technology-driven strategy to create experiences and services that people value and rely on in their everyday lives.